Our first impression of visual communication is always design. Design and layout plays a huge part in how whether or not we choose to engage. Every piece of graphic design should be tailored to inspire a desired response, whether it's to sell a product, evoke a particular emotion or pitch to a known market. Graphic design is the foundation around which most of our communications are built. Combining great design with strong messaging is one of the things Oyster has been built around!
A consistent design is key in achieving the benefits of integrated marketing. Fonts, colours, design devices and graphics make a piece easier to read and digest and also make it look professional.