Hampshire Cultural Trust (HCT) manage and support 26 art centres and museums across Hampshire. We have enjoyed working with HCT for many years across brand, campaigns and web projects. One of our early projects was working with HCT to update the main brand and bring the venues under a single brand logic with clear guidelines.
With 26 venues coming under the HCT banner, each with its own offering and identity, this was a great project for our design team. The brand is used across multiple channels including signage, marketing communications, web, merchandising, livery and wear. The brand solution also needed to compliment the Creative Commercial Collections partnership with Jane Austen's House and Beaulieu Motor Museum. The solution would unite all attractions under a clearly identified group brand whilst showcasing attractions and collections to engage visitors, create a sense of community pride and unite all the internal teams within the Trust. The solution also required a copy style and tone of voice that was warm and engaging to explain historical relevance and promote sales. All of which is right up Oyster's street!
Working closely with HCT we developed a framework logic that would work across the depth and diversity of the organisation. With so many venues it was important to ensure the logic was fully considered across every aspect of the brand outputs. Having already worked with HCT on a series of new venue logos and merchandise labelling, we had the advantage of understanding the mechanics of individual attractions. We developed logo styles for venues that were line illustrations of the buildings and chose a warm palette of colours and typefaces that gave scope whilst keeping all venues united. It was a wonderful project and very satisfying to see everything working beautifully and in place.
We have worked continually with HCT since 2018 in enhancing their website and venue promotions. Most recently, we've integrated all HCT websites with Spektrix ticket management platform to manage their bookings centrally, whilst keeping their events across all website up to date.
As a charitable organisation, we worked with the team at Hampshire Cultural Trust to develop campaign creative and propositions to help educate their visitors on the importance of support to the work that they do. Highlighting the price of a ticket, or even a simple cup as an important source of funding was crucial in tying in the charitable message to venue POS, digital signage and wider campaign activity.
