Digital Marketing Agency

Digital Advertising & SEO

Online/digital advertising has given smaller businesses and organisations access to audiences at a scale that would have been un-affordable with more traditional advertising methods. As a digital marketing agency have a background in SEO, paid social media and paid search advertising. By leveraging platforms such as Facebook, Google and LinkedIn among others, we help our clients get their messages in front of their target audience in the most cost-effective way possible. Alongside our digital team, our Design & UX and Web Development teams are on hand to ensure your landing pages and user journeys are of the highest possible quality.

Social Media Advertising

Using platforms like Facebook, Twitter & LinkedIn, paid social media advertising allows organistions to target specific audiences with curated messages and leverage the power of social media to amplify their advertising and messaging. Whether commercial adverts, admissions based posts for schools or fundraising and volunteering for charities, the Oyster team have used paid social media advertising to ensure maximum return on investment.

Search Advertising & PPC

Over 85% of all web traffic is conducted on Google search engines and the Oyster digital SEO team are able to help you leverage this traffic to drive users to your website. Whether through traditional SEO or using Google Ads and PPC, Oyster can work with a wide range of budgets to help attract interested users to your website. We use a wide range of tools to help your understand your SEO profile, make improvements and provide reports on performance.

You can find out more about our SEO services on our SEO services page.

SEO Services

Reporting & insights

Our bespoke reports provided your team with the insight into their digital marketing performance they need to make informed decisions. We are open and honest about every aspect of a campaign and provide regular feedback to ensure that your campaigns are optimised to the highest level. Our extensive background in digital marketing, design and web development mean we are on-hand to make changes and adjustments as a campaign develops and grows.

Some of our digital advertising clients

Digital marketing support for Bedales school

Bedales Schools

Nurturing a leading school brand

Brand – UX – Campaign

Neighbourhood Watch Network

Bringing together the community

Web - Content - SEO

"Thanks to Oyster Design, our traffic has doubled since we launched our new website. By working collaboratively, we overcame all the design and build challenges to ensure our website delivers what our supporters want and need. Since its launch a couple of years ago, Oyster Design have reliably provided ongoing development support with their knowledge and expertise. We know they are only a friendly call away, and that reassurance is priceless."

Deborah Waller, Senior Communications and Digital Manager, Neighbourhood Watch Network

What is Digital Marketing?

Digital marketing is using online tools such as Search Engine Optimisation, Pay-per-click advertising and social media to attract users and potential customers to your website. Digital marketing covers a wide-range of disciplines including SEO, Paid Search/PPC, Content marketing, email marketing and social media. Effective use of digital marketing strategy can drive growth and improve business results for a wide range of B2B & B2C companies and organisations, as well as schools and charities who are looking to increase exposure and engagement.

What is lead generation in digital marketing?

Lead generation is the use of digital strategies and channels to drive enquiries and interest to a company or organisation. Targeting keywords and users who are interested or searching for your products or services and driving them towards a conversion event such as a webform, while engaging them with relevant online content is key way many businesses drive growth in their business.

What is a digital marketing campaign?

A digital marketing campaign is running online marketing campaign using digital strategies. These may include paid search (PPC), paid social (Facebook, LinkedIn twitter etc.) or search engine optimisation (SEO). Typically, these campaigns will drive a target audience to a conversion-optimised landing page which contains an enquiry form, checkout, or some other form of conversion event.

What is PPC in digital marketing?

Otherwise known as Paid Search, PPC stands for Pay per click advertising and is the digital strategy commonly associated with Google Ads (formerly Adwords). PPC involves “bidding” on a set of keywords that are relevant to your business or organisation and writing engaging ads which encourage users to click on the ads and visit landing pages. A range of similar paid media opportunities including text ads, display ads and video advertising all existing under the PPC umbrella.

Why digital marketing?

Digital marketing holds a number of key advantages over traditional marketing strategies. The key difference being the increased level of control. Using digital marketing, teams can target specific audiences, control budgets and vary messaging and campaigns to ensure users are engage in the most effective way possible. Through the use of multi channel digital marketing (advertising across multiple platforms/networks) marketers can drive engagement and interest in their brand via the use of Social Media, search engines and email marketing.

We'd love to hear from you!