Neighbourhood Watch Network

Bringing together the Neighbourhood Watch community

When the Neighbourhood Watch Network approached Oyster in 2019, they needed support in overhauling their current web presence. As one of the most recognisable brands in the UK and one of the country's largest membership organisations, it was crucial that the website represented their values, displayed the important work they do and fitted within the NWN ongoing strategy of engaging members and non-members and delivering helpful up-to-date crime prevention information.

Deliverables

User journeys

Website design and build

Integration with 3rd party databases

Ongoing support and maintenance

Identifying user journeys

The Neighbourhood Watch Network is a member-led organisation with more than a million website visits every year. A crucial part of the design process was identifying the key user journeys that visitors to the site might undertake. Once established, we worked with the Neighbourhood Watch to prioritise these depending on their strategic goals and ensure each user journey was as easy to follow and complete as possible.

A uniquely recognisable brand

The Neighbourhood Watch logo is a feature of windows and lampposts throughout the UK and is one of the country's most recognisable logos with over 99% brand recognition. The logo and the distinctive yellow were key elements to incorporate into the website design and ensuring that the site felt instantly familiar to new and existing members was crucial in ensuring a successful new website.

Mobile ready

With such a broad audience base, it was crucial that the website was built to be fully mobile-responsive. This included ensuring the in-built crime maps, group finders and crime prevention information was as accessible and easy to use on mobile as well as desktop and tablet. Mobile responsiveness was a key metric for the new website and we are happy to say it has exceeded expectations in this regard.

Thanks to Oyster Design, our traffic has doubled since we launched our new website. By working collaboratively, we overcame all the design and build challenges to ensure our website delivers what our supporters want and need. Since its launch a couple of years ago, Oyster Design have reliably provided ongoing development support with their knowledge and expertise. We know they are only a friendly call away, and that reassurance is priceless.

Deborah Waller

Senior Communications and Digital Manager, Neighbourhood Watch Network

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