Lymphoma Action

Re-branding a national charity

Oyster helped the Lymphoma Association unite their services under a shared name and brand vision.

As a charity, they provide vital information and support to those diagnosed with Lymphoma, as well as driving research to combat the conditions associated with Lymphoma. Their name and brand needed to reflect who they are as person-centric charity that drives action and campaigns for better awareness and support for beneficiaries whether that is patients or their families.

Deliverables

Brand identity

Print design

Brand Guidelines

Design Templates

A new name with brand impact

Adding the word 'Action' into the Lymphoma Action name made a clear distinction in the change both internally and externally at the charity. From there we were able to expand on the range of services offered, whilst maintaining a brand perception that the team are expert in what they do, but also offer a safe place for help support and advice. Additionally, it helped us to identity ways in which we could expand their volunteer and fundraising propositions under the 'Action' banner.

Considering a wide audience profile

In gaining an understanding of Lymphoma Action as a charity, we were able to understand the range of audiences that need to resonate with their brand and messaging. Patients, families, clinical professionals and research or government organisations all interact with the charity to gain expert advice and help drive change.

Lymphoma can also affect people of all ages, and so younger audience groups needed to feel aligned with the brand. We helped unite these user groups with a warm brand look & feel that always speaks clearly and informally to ensure that audiences feel they are in the right place, and are always informed.

Lymphoma Action Patient Information Booklets

Clear and simple design materials

The colour palette and typography choices helped us to develop a visual approach that allows consistency, but also creates a clear distinction when creating patient information booklets. These need to stand out within a hospital or doctor's surgery, but also indicate the type of document it is clearly. The periwinkle graphic is also key to the brand story as it is a flower that is synonymous within the development of cancer treatments, and so is our banner that unites all Lymphoma Action materials.

Digital marketing materials

In the digital space, it was key to ensure that the brand worked accessibly and clearly on digital and social media outputs. Within the brand guidelines, we outlined the copy approach and graphic style to create engaging posts and assets for digital marketing.

Oyster consistently delivered with professionalism and creativity, listened carefully and responded to feedback with real insight into our needs. It is refreshing to work with an agency that takes such pride in what they do.

Anna Grint, Communications Manager

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