Youth Options

Youth Options rebrand and focus

Youth Options support young people, who are often facing a very challenging time. They run a wide range of initiatives and help young people to feel valued and motivated in their lives. Youth Options engaged Oyster to overhaul the brand and bring their services under consistent brand guidelines. As part of the process we ran focus groups to explore existing structure and shape more effective engagement with their audiences.

Deliverables

Logo

Brand identity

Print design

Web design

Web development

Shaping the brand

Following our day's workshop we presented the findings and recommendations to move the brand forward. Working with Youth Options we shaped the brand to reflect the prime audience (young people) whilst embracing all the other audiences that they engage with: professionals, schools, childcare, local government and corporations. The brand conveyed an energy that much better reflected the incredible work of Youth Options from the logo through all their print and digital communications. The graphic tools enabled them to pull out key facts and calls to action. The brand was designed to feel full of energy and optimism whilst also being professional and balanced.

Engaging with the audience

Tone of voice and copy balance was an important part of the brand process. Much of Youth Options' earlier communications felt very wordy and the presentation could feel a little overwhelming. We worked with Youth Options to introduce structure and templates for communications that allowed the communications to breath and key facts to hold prominence. We also shaped a style of key message and proposition that improved engagement with the reader, many of whom were considering the award of contracts and budgets.

Oyster took the time to understand who we are, what is important to us, what we do and the difference we make. Making sense of our incoherent messaging, and listening to our ideas about what the brand should say about Youth Options, they developed an eye catching, clearly defined brand concept that fitted with our vision, mission and values. Working with Oyster was the best decision we could have made and we are really looking forward to carrying on our relationship.

Debbie Burns

Deputy CEO

The solution

As part of the process, Oyster enjoyed a day out with Youth Options to visit all the different services and venues. Understanding the diversity of their services and different ways to engage was very important to a successful brand solution. One of the interesting tests was how young people would feel about getting into a Youth Options minibus or attending a youth club branded with the logo. The final brand solution ran across every touchpoint including signs, van livery and digital communications and, with the approval of young people, sat comfortably with all their audiences.

A modern platform

The website designs were naturally part of the brand process. Once this was complete we finalised the logic and designs and built the website. The focus was on clarity and ease of information access. The website enabled users to quickly understand what Youth Options do, the services they offer, the wide experience of their team and their achievements. We also brought more focus to their charitable status opening easy routes to support and donations. The CMS system gives them wide editing control with the ability to add images, copy, pages and structure navigation whilst the brand is constantly controlled through the Drupal software.

More of our charity work

Care for the child, there for the family

Website design & build - Ongoing support & maintenance

OCD Action

Charity web design

Web design - UX - Development

Return to work

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