Oyster designed and edited Kidney Care UK's annual impact report again this year. We also completed a total overhaul of all their communications in keeping with their new brand guidelines and a big revamp of graphics throughout their offices.
The impact report is a key publication for Kidney Care UK and is used for multiple purposes including applications for grants, fundraising and updating stake holders. The challenge was to design the report in a style that was easy to read but also communicated a lot of key stats and demonstrated the incredible impact the charity has for kidney patients and their families.
Working with their new brand guidelines, Oyster developed a series of initial visuals that demonstrated a design approach, key messaging, infographics and stats. We worked with Kidney Care UK to agree a style for different page types and create clear navigation within the report. Oyster edited content provided by Kidney Care UK as well as writing content from interviews. The report has been extremely well received.
