Sands provide support and advice to professionals, as well as families and loved ones affected by the loss of a baby. A lot of people find it difficult to know what to do when someone they know has lost a baby. People may feel awkward and avoid the subject completely or even worse avoid the person. The video needed to show how life can feel for the person experiencing the loss of their baby and how important it is to 'find the words' that show you care. It also allows them to talk about their baby, how they feel and to feel they are not invisible in their grief.