Brand update, redesign of key communications and delivery of corporate and messaging guidelines.
Seafarers UK
The challenge
Seafarers UK required a complete brand review and redesign to unify their communications and project a modern and engaging public face. The project brief included the redesign of key publications including the Annual Review and Seafarers quarterly magazine.
The solution
Oyster proposed a 6 stage process starting with a full review of current branding across all communications and drawing up a clear brief with Seafarers UK. The process ran very smoothly with clear stages of development and feedback that involved key stakeholders. The final brand refresh included comprehensive design, print and copy guidelines along with templates and assets. Striking new communications were also delivered following brand delivery.