Age UK

Full agency support

We are proud to have been working with Age UK for almost a decade. We became a roster agency working with the Head of Brand to manage design work for multiple departments. This evolved into brand evolution, writing and designing campaigns, fundraising packs and toolkits, fundraising event creative development and roll-outs, shaping information and advice literature, designing the annual reports and working with Age International and local Age UK branches. We continue to enjoy a very friendly and productive ongoing relationship with Age UK.

Deliverables

Print design

Direct mail

Brand development

Campaigns

Designing charity communications

Age UK provides information and advice for a diverse audience including older people, friends and family, professionals and decision makers within government bodies. Working with Age UK we have helped to shape the brand design style to ensure accessibility is always embraced, information is clearly displayed, photography delivers balance and impact and key facts are brought through effectively.

We have developed a wide range of publications including annual reports, retention communications, newsletters, health and wellbeing booklets, support service guides and guides for professional bodies and individuals.

Fundraising and supporter engagement

Working with both Age UK and Age International, we have written and designed fundraising campaigns throughout the year and retention communications. Our focus is always on achieving a good return on investment (ROI) and we enjoy working with Age UK to help bring through the need for support and shape the ask through compelling facts, case studies and calls to action.

Our work has included retail campaigns and POS, fundraising packs and toolkits for both corporate and supporter audiences as well as providing the creative and deliverables for national fundraising initiatives to help raise greater awareness and funds.

Events and community initiatives

Some of our favourite work has included the creative development and design of annual fundraising events such as the Christmas Vitality Ball and charity concerts. The design style reflects a prestigious event and includes rolling out all the deliverables from invitations and on-site graphics to signs and digital graphics.

International and DEC communications

Oyster enjoy working with Age International, designing regular supporter newsletters for countries around the world. We run supporter retention programmes linking donors with grandparents who they support and who in turn greatly appreciate the help they receive. Our work with Age International is always interesting and demonstrates the many ways in which older people in developing countries benefit from basic healthcare and medical support.

More of our work with charities

Kidney Care UK

Impact Report

Design - Print - Copywriting - Research

Lymphoma Action

Re-branding a national charity

Brand - Print - Digital Design

Chance for Childhood

Realigning a charity brand

Brand - Brand workshops - Web

Return to work

We'd love to hear from you!