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Brand communications refresh with new collaterals and website
Mountjoy are a well respected local construction and maintenance company. They approached oyster to refresh their existing brand and help to define and shape their proposition to each of their audiences. The brand update included web and collaterals materials. Mountjoy also wanted a sales drive to accompany the brand refresh, and help with putting an ongoing marketing structure in place to achieve significant commercial growth targets.
Oyster focussed on key propositions and updated the brand to present a very strong and clear corporate identity. The brand was rolled out across web, print, signage and van livery. In addition Oyster provided a new sales campaign using industry data to identify new projects and structured the approach to include telesales and sector specific communications. The impact has been very effective with the business pipeline looking extremely healthy.