Oyster developed the user journeys and key messages as a first stage. Video is widely used to help deliver character and personal messages in an engaging way. The navigation is clear and key messages help to shape the user's understanding of the school's ethos. The design style is very much in keeping with the prospectus designs that Oyster established. The CMS system gives different levels of user authorisation, is easy to use and controls the text and layouts so that the website retains it's appearance.