Direct mail

Having come a long way in their fight to ban neonicotinoid fertilisers, helping to achieve a temporary EU ban, The Soil Association needed to reinvigorate supporters to fight attempts by big companies to overturn the ban. There is extensive research that indicates that neonicotinoids are extremely damaging to rural wildlife. The direct mail piece needed to be very clear in it's purpose, which was to rally support once more  to combat tthe financial and political muscle of the big corporations that are seeking to overturn the ban.