Oyster chose colours with a leaning towards the academic and medical fields. We developed striking infographic styles and used a combination of typography and graphics to ensure key facts were strongly presented. We prepared a word count guide to help control the amount of copy produced for any report, to avoid cramming information and losing the readers focus. The logo was treated more as a wordmark, with colour options that can be used in different situations. The wordmark gives brand recognition without detracting from the main member brands. The colour palette offers plenty of scope to give individual reports their own identity, whilst sitting comfortably within the set. Brand guidelines control all elements to ensure a cohesive and immediately recognised approach.