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Westbourne House School
Westbourne House engaged Oyster to refresh their brand, provide a clear supporting line and propositions to support their market research. The work also included the design and build of a new website.
Having spent some time considering the core pillars for the school. Westbourne house engaged Oyster to take their findings and transform their brand. The design needed to be refreshed, including the logo and Fleur de lys used in the crest. The brand needed to engage with audiences of different entry ages, to communicate the ethos of the school and reflect the focus on each child developing their abilities and confidence.
We came up with the headline 'All that I am, everything I can be' to reflect the aspirations communicated through research. We introduced a slight variation to colour palette and developed an advertising style that allowed imagery to breath, incorporated a key quote when required and felt friendly, confident and aspiring. We developed key message tone and style and brand design mechanics that covered different age groups, events and applications.