Pro Vision are a well established town planning, architects and urban consultants based in Romsey, near Winchester. Pro Vision felt that, although they were receiving significant traffic from search engine rankings, they are not converting as many visitors into customers as they would like.
The existing website was fairly verbose and didn’t use graphics and imagery to their full potential in a relatively creative industry. The site had an overly wordy approach where visual communication could deliver information more quickly and also in more interesting ways, more befitting of a creative organisation.
Pro Vision were keen to strike the right balance between technical information and visual materials, which deliver the aspirational style that might be expected of a architect website.
Oyster designed a site that was image heavy but fast and interactive to use. The site makes full use of a full screen width to display project photos and a grid layout for listings. The navigation is simple and easy to use and fixes to the top of the browser window for constant easy access.
With custom icons to represent client sectors and bespoke buttons for social media links, the site is sleek and intuitive. It's also fully responsive, rendering beautifully for all screen sizes and devices.
