Hillcroft College empowers women through education. The college was established in 1920 and helps women who may be in a disadvantaged situation due to the course their lives have taken. The college needed a campaign brand and collaterals to reach out to their target audience.
Hillcroft College needed a campaign that would engage with women who probably felt gaining an education wasn't an option any more due to the course their lives have taken. The campaign needed to interest the target audience and inspire them to take the step to make further enquiries. The 2020 brand needed to work within the campaign and and other collaterals.
Working up the college's 2020 brand mechanic was our first step. We needed the device to sit with other logos easily and take centre stage at other times. Once we had broadly agreed the brand mechanic, we developed the campaign creative route. The campaign used a strong, clear design style with focussed copy to engage with the right audience. The final solutions have been rolled out across numerous collaterals.
