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Wiggle 'Run' Product Review Videos
As part of a customer engagement exercise, Oyster was commissioned to produce 70 product review videos for Wiggle's Run category. Wiggle selected some of their best selling and top rated products from the category and tasked Oyster to deliver an innovative, yet simple range of product reviews, using the in house Wiggle team as presenters.
The brief was to capture the Wiggle brand in a range of videos that provide product information as well as a splash of the presenters own opinions and thoughts as product experts. The videos were to be filmed locally to fit with the team's busy schedules, and Oyster set out to find local locations that would also provide the situations that were needed to review the products. The products included shoes and apparel from the Wiggle Run category and were sub categorised into Road, Track, Trail and Training.
Oyster was to provide concept, script editing, graphics, direction, filming and production.
The videos were shot in four settings, three based around the Mountbatten Centre in Portsmouth capturing track, road and training sub categories, and one in a countryside setting near Emsworth capturing the final trail element. Oyster developed a format for the videos that explored the product and gave a structure for the presenters to follow for consistency across the set.
Oyster created all the the graphics for the videos, which included a running style guide. The post production process was systematic and consistent creating a clear style for the video set as a whole.