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Stewart Signs core communications
Developing a logic for the presentation of Stewart Signs' process and approach, writing and developing copy and a fresh design style
Despite developing a a very focussed approach to the management and delivery of large client sign and livery requirements, Stewart Signs were struggling to articulate their approach and, as such, promote the process to their target market. With a slight lack of clarity around the brand and a need to refocus, Oyster were invited to help develop the approach.
Working with Helen Stratton, a marketing consultant, we stripped back the Stewart Signs process and structured the offer in a series of stages with clear benefits demonstrated. We developed core propositions and wrote copy to communicate each aspect of the process in a compelling way. A new design style was developed to enhance communications.