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State of the Nation report
Having developed a brand and design style for The Richmond Group, Oyster designed the second in their recent series of reports to government.
The challenge
The Richmond Group is made up of ten of the largest health charities in the UK. Their collective understanding of health issues provides our government with essential information about the changing needs of the nation. By pulling together as a collective voice under The Richmond Group, the charities have considerable impact at policy level. However, politicians are busy people and the challenge is to communicate information in a clear and engaging way that will ensure key messages are understood and acted upon.
The solution
Oyster initially developed a design style for The Richmond Group that gave them a highly professional look and used infographics and illustration to draw out key information. The State of The Nation report followed this design style and ensured that the final document was not only professional in it's appearance but also delivered critical information quickly and effectively. Oyster also advised on critical messaging and layout. This was the second in a series of reports, and was very well received.
The Richmond Group of Charities
Year 2015
Categories:
Design, Print, Charity, Brand.
