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Sparsholt College Prospectus
A new design for Sparsholt's prospectus
Sparsholt wanted to lift the college's prospectus design to engage with young people and to reflect the energy and messages of the 2017 recruitment campaign that Oyster had created and delivered. The prospectus needed to be engaging and have a very user-friendly navigation that allowed students to find areas of interest quickly and to take action.
We worked up visuals that fed from the recruitment campaign we had developed for Sparsholt. We introduced colour mechanics to help the reader navigate their way to relevant course sections and introduced mini case studies and endorsements throughout the prospectus. The final product is highly engaging and reflects the college's character and excellence.