Sparsholt Apprenticeships campaign

A new campaign for Sparsholt College to attract both students and employers to their extensive apprenticeship scheme.

The solution

We developed a style that had a clear headline and call to action. The different audience facing communications quickly capture interest and attention. The collaterals then communicate enough information to give employers and students a good understanding of the options and explain the process. Using a clear campaign headline, design styles balanced with imagery and clear graphics the campaign achieved its objectives.

The challenge

Apprenticeships are increasingly popular as a way for students to gain work experience and qualifications. However it is still an area that many students and employers are not fully aware of. The campaign needed to give enough information to establish a good understanding of the proposition for both employers and students, to inspire further interest and a request for detailed collaterals. 

Sparsholt College
Year 2018
Categories: 
Design, Creative.