Seafarers UK Charity Annual Report to new brand guidelines
To employ the new brand guidelines (recently completed by Oyster) in the design and editing of the 2014 Annual Report. To give the publication real impact not only as a legal requirement but also as a promotional and funding tool.
By employing the new brand guidelines the Annual Report took on a modern and fresh design. Key facts were pulled out using the new icon mechanics and room was left for new images to work hard and add real impact to the design. Oyster edited content to improve readability. The balance between content and design combines well as the first publication flying the new brand flag!