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Save the Children
Having worked with Save the Children for many years on retention mailing programmes, we were delighted to be asked to work on two new donor recruitment campaigns. The brief involved developing a design style to appeal to the Philippine and Indonesian audiences, in keeping with Save the Children's brand guidelines. Once initial creatives were complete, campaign materials then needed preparing for a full year's communication programme.
Oyster designed the new donor communications to allow Save the Children's photography to shine through. The creative direction was taken from feedback about the sort of materials liked by Save the Children in Indonesia and the Philippines. We worked up a selection of visual options and then refined to one approach. We then demonstrated the new design across collaterals that would be needed throughout the campaign. At the time of writing, both countries' campaigns are up and running and we are working with Save the Children to provide collaterals as the first year's cycle progresses.