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RAF Association brand refresh
An update and refresh of the RAF Association brand for a new look and proposition
The RAF Association are one of two main charities that support members of the RAF family. Although well established with a strong supporter base, the Association felt they needed to update the brand to a more modern feel and to appeal to a wider and more diverse audience. They also wanted to consider their tone of voice and message style.
Having immersed ourselves in the work and audiences of the Association, we began to shape design styles, palettes and graphics to lift the brand and give flexibility to the diverse requirements of their communications. We shaped message styles that reflect their audience profiles and created a flexible set of guidelines to deliver strong impact and image.