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Queen Elizabeth's Foundation for Disabled people Rebrand
QEF are leaders in specialist training and rehabilitation services for disabled people. Oyster won the job of rebranding the organisation.
After nine months of managed consultation Oyster delivered a client-driven solution which included changing the name to an acronym, a comprehensive graphic overhaul and adding an updated slogan expressing the value of the work the charity does. QEF now have a united and communicative brand image which uses words, image and colour strategically. We also suggested using the URL as a part of the communication. When you are lucky enough to own the three-letter-acronym-dot-org-dot-uk as your URL you have to shout about it!
Oyster applied the corporate ID across QEF’s website, shops and main centre’s signage, exhibition materials and the vehicle fleet.
QEF provide four main services. Their Neuro Rehabilitation service provides specialist rehabilitation for people with acquired brain injury. Their brain injury rehabilitation is extensive and widely recognised. Vocational Services provide employment training for disabled people. Mobility Services offer tuition and assessments in driving for disabled people. Independent Living Services help physically disabled adults to learn skills that will provide independent living for disabled people.