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Pet Air UK
PetAir UK are a bespoke pet travel service whose key selling point is that they are owned and run by qualified Vetinary surgeons and nurses. They pride themselves as offering an equivalent level of care, to the animals it transports, as they would for their own pets.
The brief
The primary target audience of the organisation is female pet owners aged between 25 and 45 years old but aims to appeal to all animal owners looking to travel with their pets. The site needed to engage with the audience and appeal professional, yet caring.
As part of the redevelopment of the site PetAir were looking to improve their organic search engine optimisation to further tip the balance of PPC traffic vs organic traffic.
Additionally, the organisation were eager to improve the content on the site as the current website offered PetAir limited control over content. Their new website needed to deliver full editorial control.
The solution
Oyster delivered a welcoming and easy to use website using open source CMS, Drupal. The site is fully responsive meaning that the user has an exceptional experience, regardless of the device they use to access it.
The CMS permits extensive content editing by the PetAir team, who share the load using the variety of roles available via the CMS.
The site has some interactive features such as a running counter, animation details and quick quote tools.
