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Langley College is part of the Windsor Forest Colleges Group. Having initially worked with Langley and their partner colleges to refine their audience messages and reshape the design, we enjoy developing their recruitment campaigns and annual prospectuses.
Langley College is primarily focussed on vocational courses. Their core target audiences are young people 16+ with diverse backgrounds. Many are looking to get on in life and earn an income. Langley needs to appeal to this broad audience and engage their interests in the many skills and trades the college offers.
Oyster developed the campaign and prospectus headline 'Go get it'. This delivers a no nonsense message with energy and enthusiasm. The campaign has been very successful. Using the bright, engaging design approach, we then designed the prospectus to compliment the campaign and maintain the energy and aspirations of a course at Langley
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