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International stock appeal Poster
Creating a retail campaign for Age International that would stimulate people to donate stock and help older people in developing countries.
To design retail posters and supporting literature to help raise stock donations for Age UK's international work. As with all such retail appeals, the impact needed to be instant and the message compelling.
Oyster designed a campaign with instant visual recognition around the call to action 'please donate stock' and the need 'older people needing help'. The campaign has been extremely successful.