The campaign has raised £3.91 million to improve healthcare in four African countries. Thanks for all your help!
Jude Escribano, Communications Manager
How can we help you? Get in touch
International stock appeal Poster
Creating a retail campaign for Age International that would stimulate people to donate stock and help older people in developing countries.
The challenge
To design retail posters and supporting literature to help raise stock donations for Age UK's international work. As with all such retail appeals, the impact needed to be instant and the message compelling.
The solution
Oyster designed a campaign with instant visual recognition around the call to action 'please donate stock' and the need 'older people needing help'. The campaign has been extremely successful.
Age International
Year 2014
Categories:
Design, Creative.
