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Infiana brand & deliverables
Oyster developed a new brand for Infiana working from a supplied logo. We developed a comprehensive set of corporate guidelines covering full design mechanics, tone of voice and messaging, values and mission, and roll across digital and print materials. The guidelines covered a very wide range of applications including international signage, clothing, collaterals, web, exhibition, vehicles and internal applications.
Oyster handled the brand design and development for Infiana, following the purchase of Huhtamaki Films. The timing was tight, as the brand was due to be launched at a series of exhibitions. The design and message for the new brand needed to be progressive and distinct in character. As one of the most innovative engineers of high quality silicon films, Infiana needed a look and message to distinguish them.
Oyster enjoy a close relationship with the Infiana marketing team and were able to move forward quickly to help shape the core offering, allowing the design and writing of a brochure at an early stage in the process. Oyster worked closely with Infiana, leading the way in developing a look and character that truly reflected the organisations goals and values. In addition, we also designed the exhibition collaterals and promotional materials to support the launch.