Hillcroft 2020 campaign

We developed the Hillcroft 2020 campaign for Hillcroft College, where women from a disadvantaged situation have the opportunity to learn new skills and engage with education.

The challenge

The 2020 Campaign needed to appeal to women who, for different reasons, would feel they no longer had the chance to gain qualifications or to afford to go to college. As such the headline, design and message needed to be appeal directly to a very specific audience and quickly engage interest.

The solution

We developed a series of different options for Hillcroft College to choose. We developed a strong headline, design style and imagery that appealed to the target audience and offered a clear proposition. The campaign ran out over a series of digital and print collaterals, which were shaped accordingly.

Hillcroft College
Year 2018
Design, Creative.