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Hazeley Parmenter House Brochure
Hazeley Developments are a family-run, luxury home builder operating across Hampshire and surrounding areas.
The brief
Hazeley Developments were delighted to acquire the historic Parmenter House in central Winchester. Originally built in the Georgian period as two large family homes, Hazeley converted the property into a nine well considered modern apartments with dedicated parking - a rarity in the historic city centre. The project called for a unique design approach, delivering a logo for the project and a brochure to support sales efforts.
The solution
Oyster worked closely with Hazeley to design a modern but traditional feel for the brochure. The logo was created from references to Winchester's heritage. Oyster drew floor plans in a style to suit the brand and created custom illustrations and layouts to explain the makeup of the building. The square brochure was printed with custom treatments to give it a luxury feel. The logo was foiled onto the cover with a matt laminate to create a weighty feel.
