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Fordingbridge are leaders in the innovative design, engineering and construction of canopies, structures and buildings. Their work is unique and of a very high standard, our challenge was to design a brochure to reflect this.
We held an initial meeting to discuss the design style and the structure of the brochure. Fordingbridge are innovative engineers, who produce their building structures on site, and part of the challenge was to reflect the depth of experience and expertise they offer. The brochure needed to deliver an impact to prospective clients that truly reflected the superior quality of their products and approach. Equally the brochure needed really clear navigation and a comprehensive presentation of their full range.
We presented two full sets of visuals on boards and in a PDF presenter to allow Fordingbridge to consider different approaches and identify their preferred direction in each set. We showed our approach to all the key aspects of the brief and held open discussions. We took elements from both approaches and worked up the brochure using a clean, modern approach, strong photography and clear product and engineering information. In addition we brought out the family character and innovative edge of the organisation.