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Construction Youth Trust Brand
The Construction Youth Trust had been using the same logo for around 10 years and had experienced some decline in their brand profile. The Trust felt that the time was right to refresh the logo and supporting identity to better represent the work of the charity. Oyster was tasked with rebranding the charity as well as designing and building the new website.
The brief
The new logo needed to appeal to both corporate and youth audiences. It needed to represent both skills sets being addressed, including professional services (architects, engineers etc) as well as construction professions. The logo needed be inspirational, modern and have an element of prestige. It was to also be flexible for future use and consider all applications.
The approach was required to consider how the logo might work as part of a suite, to include sub brands such as for the charity's Budding Builders and Budding Brunels programmes.
Alongside the logo there needed to be an identity system. An identity system is the visual language that compliments the logo and is a family of graphic elements that could be used in the design of all online and offline collateral to deliver brand consistency.
The solution
Oyster led the Trust through a simple brand process, initially presenting a range of logo options to answer their brief which were then developed further based on feedback. The Trust then selected a single direction to be developed into further materials, stationery etc. Oyster also considers how the logo might be used in a range or formats and sizes.
The final challenge was to establish core and secondary colours that were complimentary to each other and each suited the audience groups. Finally, Oyster developed a variation for use by the Welsh team which featured a dragon emblem within the identity graphics.
Having updated Construction Youth Trust's brand design, we then had the pleasure of designing and building the new website to reflect their fresh new look.
