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Breast Cancer UK
Brand design and message updates
Oyster worked with Breast Cancer UK to develop an eye catching design style and copy style. We introduced a graphics style that was reinforced by the primary brand colours and achieved a clear brand look. The new style has been successfully rolled out across direct mail, display, advertising, posters and information publications.
Breast Cancer UK met with Oyster to discuss the development of their brand and messaging. The brief was to move the charity forward to reflect a more active campaigning and recruitment message. The charity has done a great deal to advise people about the risks of BPA and other chemicals in plastics. The charity now needed to drive changes to policy and recruit support.