Bison Brand

Bison approached oyster for a full rebrand to enhance their market position and improve brand communications to their core audiences.

The challenge

Bison are a supplier to the construction trade. Their brand had received little attention for quite some time and the brand discipline had begun to break down. As one of the leading regional suppliers to the construction industry, Bison needed a strong brand that would communicate their service excellence and their extensive experience within the industry. 

The solution

Oyster developed a very strong brand style and shaped core messages and graphic mechanics to help Bison communicate very clearly and to show a very professional and established face to the market. Oyster redesigned and built Bison's website and provided full brand guidelines to control every element of their communications including messaging and tone of voice.

Year 2016
Design, Creative, Brand.