BCoT Full-time course guide

We have enjoyed working with BCoT for a few years now and in that time we have helped to shape brand communications to compliment their audiences. The new Full-time Course Guide was an opportunity to build on the work done and introduce some fresh thinking.

The solution

We tweaked the brand design style we have developed and promoted a few of the secondary colours to become part of the 2019 style. We introduced the headline from the campaign we had developed 'Create your future' and focussed on all the excellent reasons why a career is so well shaped and supported at BCoT. The design is bright, engaging and has achieved excellent response.

The challenge

BCoT primarily offers vocational courses for people wanting to learn a trade or learn new skills. Over the years we have helped the College to evolve their design style and key messages for their target audiences. The new prospectus needed to build on the work already done, accommodate a lot of course information and feel fresh for 2019. 

Basingstoke College of Technology
Year 2018
Design, Creative.