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Andover College Prospectus
Andover College is a traditional Further Education college primarily catering for 16-18 full time students and some part-time adults.
Andover College approach Oyster to modernise their prospectus design, provide a fresh new campaign line and improve the course layouts and navigation. The timescales were quite tight and so we needed to get to work quickly and deliver creative, layouts, artwork and print. Historically the college had suffered from some negative perceptions but with new leadership and vision and substantial development of new facilities the college is leading competitors in many areas.
Oyster visited the college and met the marketing team. We developed a design style that reflected the college's technical and digital education focus. We also came up with the campaign line 'You can do anything' which linked into the name of the college and reflected the incredible range of courses on offer. We presented three possible directions and were able to quickly move on to develop the preferred option. We subsequently rolled out the campaign to off and online advertising.