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Anderson Rowntree Brand
Anderson Rowntree are a leading firm of solicitors in West Sussex with offices across the county. The firm approached Oyster to deliver a rebrand and new website.
Anderson Longmore and Higham with Bevois Rowntree, as they were previously known, decided to begin a rebranding process to include a new, shorter company name; Anderson Rowntree. The company was established in the 1800s and has offices in 5 of the major towns in West Sussex and provides legal services to predominately to individuals within the county.
The firm was coming under increasing competition from existing local firms and also new, large entrants to the market such as the Co-op and other national organisations. Anderson Rowntree needed to differentiate itself in the market as a local, friendly and long established firm. The new brand had to encapsulate their vision for the company as it is now and how it could be in the future.
Oyster took the Anderson Rowntree team through a detailed consultation and fact finding process to establish a clear brief for the rebrand. We then presented the team with a range of initial concepts from which two were developed further and represented to the board. One clear direction was selected and developed, refined and finalised. Oyster created full brand guidelines for the Anderson Rowntree brand as well as artwork for stationery and other marketing materials.
We then addressed the Anderson Rowntree website delivering a full redesign and redevelopment in opensource CMS, Drupal. The site is customised to the Firm's unique requirements and gives them full control over content and also structure. The site is fully responsive and renders perfectly for a full range of screen sizes and devices.