Age UK Winter Warmth

Influencing decision makers

The challenge

The Winter Warmth impact report is important not only to demonstrate the work of Age UK but also as a way to communicate key information in an easy-to-read format for busy decision makers at national and local government level. The report needed to communicate key information, whilst also providing an appealing design style and using infographics to communicate the core messages.

The solution

Oyster have worked with Age UK to develop template styles for the different communication channels, helping to unify the approach and create strong brand communications. The Winter Warmth impact report was designed using simple, strong icons to represent the different topics. Key stats were clearly highlighted with infograhics employed to demonstrate core information.

Age UK
Year 2014
Design, Creative.