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Age UK Big Chinwag
The Big Chinwag was launched as a national fundraising day for Age UK. Oyster designed the look and feel of the campaign as well as key messaging. The Big Chinwag included posters, leaflets, information packs and digital assets.
The Big Chinwag is a fundraising campaign in aid of Age UK. The idea of the campaign was to encourage people to arrange a fun 'get together'. The mechanics were fun but simple to arrange, making it an easy option either at work or at home. The brief included the creation of an event graphic for the campaign alongside a range of materials to promote The Big Chinwag.
Oyster created an event graphic for The Big Chinwag that conveyed the fun of the event and the cause. The information pack gave suggestions for holding Big Chinwag events . Oyster then rolled out the concept across a range of materials including leaflets, posters and fundraising pack materials. The feedback from the first year was extremely positive.