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Age International Newsletter
Oyster have been working with Age International for four years. One of the jobs we love doing is the design of their international newsletter.
At A5 size copy and images need to find balance in order to give the publication a magazine feel. The reader wants to be able to access information quickly and understand the value of their support without being drowned in information. The newsletter has a retention role as well as a fundraising one. With lots of great stories and images it's a question of striking the right balance.
Oyster worked with Age International in the early stages to agree a layout that would be visually engaging and communicate the core of each story, demonstrate need of support and incorporate calls to action to encourage support. We provided word count guides and worked on copy and editing. The magazine has been running for some time now and continues to do a very important job for Age International.