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10 Today brand
A new brand and collaterals to help launch a nationwide initiative to improve mental and physical wellbeing in older people.
The Ten Today initiative provides easy physical activities for older people to enjoy. The brand and the message needed to be shaped to engage with older people and their friends, family and carers. Promoted through local community partners, You Tube, social media, local radio and local advertising points, the project required flexible collaterals. As well as promoting the scheme, it was important to develop illustrated examples of the exercises and give a positive and engaging message that inspired people to feel they could manage the programme as part of a community initiative or in their own home.
Oyster developed some really positive headline messages and designs that engaged with the audiences. We developed a strong brand that could be used across multiple applications and presented an appealing visual message. As part of the project we developed posters, adverts, social media and website deliverable, brochures, T'shirts and a series of illustrations that demonstrated the exercises involved in the ten minute workouts. We shaped key propositions and copy, also developing a series of collaterals that could be edited locally. It was a very enjoyable brand project to work on!