Your brand should reflect the very essence of your organisation. It expresses the personality, vision and purpose of your organisation and reaches out to your desired audience. Strong brands carry significant value and shape consumer decisions purely in their design and suggestion. Your brand should be your greatest asset!
Brand development is shaped by your target audiences and the proposition you want to put to them. Oyster works with organisations of all sizes to ensure your objectives are firmly anchored in the design and development of your brand, including your supporting lines and the tone of voice you use. We work with you to create a brand that attracts your target audience and enhances your market profile. We love working on brand projects and we are proud of the excellent results we achieve with our clients.
Updating your brand can send a very powerful and positive message to the market. A refreshed brand can boost interest and perceptions to boost your profile. Oyster have updated brands guidelines for many organisations including Marie Curie Cancer Care and Queen Elizabeth’s Foundation.
Your approach to a logo design may depend on who you are, what you do and how big the budget is! Oyster will work with you to agree a process and a budget that properly reflects your needs. We take you through a staggered process to ensure every aspect is considered. Throughout the process we’ll explore graphics, typeface, colour and supporting lines. The final product has always been thoroughly considered. Every logo is delivered with easy to understand guidelines for use.
As part of a fuller brand process, Oyster creates branding guidelines for our clients to control their brand across every discipline. The guide is usually the culmination of a comprehensive brand design and development process. Guidelines provide an A to Z for our clients, including graphics, typography, colours, imagery, dos and don'ts, tone of voice, how to write, supporting lines, comprehensive design examples and mechanics. Your brand guidelines will keep your brand united and ensure every piece of work supports your brand look and message.