In 1991 Berners Lee provided a new communications facility called the World Wide Web. He loaded the first photo in 1992. In the same year the first server outside Europe was established. In 1993 it was announced that the World Wide Web was free to everyone. By the year 2000 around 360 million people were using the web, today it’s more like 2 billion. There are around 185 million websites – and the number is rising rapidly!

So that’s the stats out of the way, but be assured the web revolution is in full explosion. Long gone are the days when a website was an optional extra. People now search, bank, pay, join, book, chat, meet, demonstrate and communicate on the internet every day – it’s part of our culture and you need to be tooled up to make your website work for you.

There are many elements that combine to create a good website – web design, navigation, speed, functionality – but they only come into play when people are actually on your site. To make the most of the Internet and to compete, you have to be able to drive people to your website, which means optimising your website to perform on the search engines. If you aren’t optimised then you are missing a major marketing tool. Business should be coming to you!

Search engine optimisation (SEO) is not rocket science but it does require a good knowledge of the search engines’ ranking criteria to tune a website for optimum performance. It also requires an ability to adapt copy so that it flows nicely whilst giving you maximum SEO impact. Links to good quality sites also help to build better rankings, as do correct programming, tags and of course a healthy analysis of your competitors sites. Understanding how competitors websites are optimised is a useful way of focussing your own optimisation.

The key terms you choose to optimise for your website need to be analysed to see how regularly people actually use these terms to search for your type of services. The analysis will show how many times the term was typed into Google, Yahoo and other search engines. In addition to this it is important to view the type of organisations that are coming up in the top ten for your search terms. By gaining a clear view of the terms you propose using and understanding who you are competing with, you can make informed decisions about your choice of words and phrases.

Setting your goals and identifying your geographical and key product areas is part of the process.

Web optimisation

Oyster are a graphic and web design agency located on the border of Hampshire and West Sussex. We can optimise existing sites as well as designing new ones.

Key terms

You simply supply a list of key terms that you think people might use on Google to find your type of service. We analyse these through a software programme to establish how well used the terms are on Google and type of organisations appearing in the top 10 rankings. We will advise you on your terms and propose alternatives.

Oyster’s web design and optimisation service

Oyster provide web design for local businesses in Hampshire and West Sussex as well as national and international organisations.
Our optimisation service provides regular updates and analysis so you can follow your search terms’ performance. We also set you up with full analytics so you can monitor traffic, trends and performance.  Our results are excellent – the proof is always in the performance – we will get you top 10 rankings!

How would we get started?

Just email us on or call 01243 389713.