Gartner says that ‘Gamification’ will be one of the buzz words of the year in the web and technology industry, and the Oxford Dictionary nearly added it as a new word for 2012, but instead went for ‘squeezed middle’. But what does ‘Gamification’ mean for you? Gamification is about involving your audience by engaging them
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For most businesses, 2012 is about reducing costs & increasing sales. At Oyster we believe that a frugal 2012 marketing budget should focus on 4 key areas: Web The web consistently delivers the most effective return on investment. Beware simply spending money on design, in order to get the most from your investment you must
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Oyster is pleased to announce the launch of it’s latest website for the Voluntary Association for Surrey Disabled (VASD). The charity provides specialist equipment for disabled people to purchase or on loan. They needed a website to better present their services online, and the site was to be launched in parallel with their merger with
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Here at Oyster we’ve worked on quite a few charity website designs now and we think we’ve got the winning formula to boost support, raise profile and increase donations. Designing a building a charity website should be a well considered task; every image, word, button or header can change how the site is received. Of
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Everyone is talking about social media; hash-tags, likes, groups and updates. We predict that social media will be very important for businesses in 2012 as more organisations use it to research ideas, people and products, creating a incoming marketing environment. If your organization is looking to embrace social media it is important to have a
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Happy New Year and best wishes for 2012 from all of us at Oyster. New Year is a great time for a fresh approach, new initiatives and some thinking outside of the box, and never has this been more important than in 2012. Recession. Double dip. Economic downturn. Good, they’re out of the way and
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In 1991 Berners Lee provided a new communications facility called the World Wide Web. He loaded the first photo in 1992. In the same year the first server outside Europe was established. In 1993 it was announced that the World Wide Web was free to everyone. By the year 2000 around 360 million people were
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Having designed QEF’s external and intranet websites we then turned to optimising their website to hit the top spots on Google for key search terms. All 30 search engine optimisation terms we worked with are now top 10! After just 8 weeks QEF are on the front line of their business area. Having provided a competitive
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Oyster designed the new school website for Oaklands Catholic School, Hampshire. The web design also cover their sixth form college and provides a WordPress content management system for the school to edit their own website. Take a look!