Everyone is talking about social media; hash-tags, likes, groups and updates. We predict that social media will become an increasingly important part of business marketing strategy in 2012 as more organisations use it to research ideas, people and products, creating a incoming marketing environment.
Social media plans
If your organisation is looking to embrace social media it is important to have a plan. Dabbling with the odd social tool (Facebook, Twitter etc) is OK for learning the ropes, but can be potentially damaging, as an unattended and outdated social media profile is in fact worse than not having one at all. Oyster can craft a unique Social Media Plan for your organisation and help to action it on your behalf.
Social media for SEO
Social media is a great way to increase site traffic and followers. It’s also an excellent platform for sharing your site content and gaining incoming links, which is great for SEO. Social media also encourages interaction with your audience, which further promotes conversation about you and your products and services.
Integrating your website
It is important to integrate your website with your social media activities. At the very least, this means displaying an icon or link to your relevant social network pages or posts. At best it involves feeding your latest update and posts onto you site and allowing people to ‘share’ your site content through their networks with ease.
Build your own network
Perhaps an existing social network isn’t right for you. Oyster can build individual communities with all the normal features that you would expect from a social network. You can choose whether your network/community is open to the public or closed and by invitation only. Organisations may use this for their customer groups, alumnis or maybe volunteers. If you’re interesting in building your own network, please get in touch. You might also want to read more about our web design and development services.