Search engine marketing
Search Engine Optimisation is about improving the visibility of your website on search engines via paid or ‘organic’ (non-paid) means. The aim of SEO is to increase the amount of traffic to your website by ensuring it is listed as high as possible for selected keywords and phrases on search engines like Google.
As the name suggests, on-the-page SEO is about improving your web page content to drive you up the search engine listings. This is the quickest way to improve your keyword rankings and is achieved by improving content. Oyster provide many of our existing clients with the this service, achieving great results for both new and existing websites.
Increasing the amount of links coming into your website from other sites helps improve your performance. These links should come from relevant keyword links. Link building forms part of an SEO strategy that Oyster will run for you. Link building is the single most effect way to improve your keyword rankings.
Social media is often an important part of your SEO strategy. Social Media offers a lot of opportunity to link to your site content whilst also connecting to potential visitors and customers. Read more about this on our social media page.
Blogging for SEO
Blogging is a great way to increase the amount of visitors that your site receives. Fresh, new content is important to search engines and so is well ranked on that basis. By feeding your blog out to other sites you can also achieve an increase in incoming relevant site links. For more information please get in touch. Read about Blogging for PR.