Email marketing should be part of any organisations marketing mix. Email marketing is cheap to distribute, provides instant analytics and allows operators to clean data and refine their approach to improve response. However, to get good results you need to work at it – analyse the impact, study recipient behavior and constantly refine your message. Oyster can give you a flying start, design and build your HTMLs, guide you through copy and content and run as much or as little of your campaigns as you want us to.
Mobile devices and phones are now commodities, people access their emails wherever they go. This has revitalised email marketing, which was once confined to the office PC. There are other considerations that come with e-marketing to mobile devices – Oyster can help to steer you through compatibility and compliance issues.
Legal email marketing
There is a lot of legality around email marketing, mostly around data and permissions. It is important to safeguard your organisation against any legal implications by ensuring that all data is acquired, stored and managed in a way that adheres to your country’s data protection acts and related email marketing laws.
Write, design, build and broadcast
Oyster offers and end-to-end service for email marketing campaigns. We will work with your team to create a campaign, write copy, craft headers and even deliver to your database if you would like us to. We’ll test for spam filters and compatibility before your campaign is released and then we’ll analyse the response, filter out the bounces and report back to you.
Integrate with your website
We can integrate your email marketing tool with your website, allowing people to subscribe to emails from you via your website. This is a great tool for email newsletter and other updates which will allow your readership to increase over time.