The choice of words, the turn of phrase, the tone of voice, the length of copy, all work together to create a picture in the reader’s mind. How you write copy influences how your organisation, product or service is perceived. We tailor your copy to talk to your audience and evokes the right response.
Engaging your reader and delivering your message effectively comes naturally to a good copywriter. You may want to scream from the rooftops or use gentle persuasive overtures. How you pitch your copy has a big influence on the perceptions of your offer and your product. Good copy is part of good promotion and ultimately good sales!
Blog writing is a great way to engage with your audience online and a very effective way to target keyword listings for SEO. There is a lot to consider when writing a blog and some very basic traps to avoid. By using our blog writing service you can rest assured that you blog is working to its full potential while you focus on your core tasks.
Writing for SEO
Writing for SEO requires a good understanding of the balance between the ‘human’ visitor and the search engine bots. Good SEO copy will have a big impact on your search engine listings, but beware! There is nothing more frustrating than web copy full of keywords and links making it barely legible. Oyster are very talented at striking the right balance to get you noticed and appreciated by bots and humans alike!
Press Releases and News Items
PR is a very powerful and cost effective tool when properly employed. Getting positive coverage can significantly enhance your profile and that of your products and services. A consistent and imaginative approach to PR is a great promotional tool.